Our Sweet History – Cherry Co.

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Our Sweet History

Cherry Co. is a proudly women owned sports gear and custom merchandise company based in Kansas City, Missouri. Established in 2012, the Cherry company has been committed to leveraging resources to impact long-term changes that empower and support communities across the nation. We believe that sports along with education contribute to a better world and when people engage in sports, they develop lifelong skills, including leadership, discipline, and integrity.


Cherry was founded by a former female college athlete. As an entrepreneur in the sporting goods industry, the CEO recognized the absence of women across the industry that not only influenced her life, but the lives of so many others; hence the creation of Cherry.