About Us

Sweet History

CHERRY was founded in 2012,  by a collegiate multi-sport female All - American athlete. As an  athlete who purchased hundreds of sports related products,  Cherry recognized the absence of products that captured innovation and fashion- forward styles  for not only female athlete's but also women in general. A true competitor,  CHERRY  also  noticed the absence of women across the sports industry that not only influenced her life, but the lives of so many others; hence the creation of CHERRY. We strive to create a brand that exemplifies sports, fashion and fun.